We don't pick favourites. But salmon picks itself.
Every restock, it goes first. Sometimes within hours. The inbox fills up. Where's the salmon? When does salmon come back? Can I get a hold on salmon?
We restocked this week. Here's why this colour does what it does.
Why this colour
Salmon is warm without being aggressive. It's not neon. It's not trying to be seen from space. It sits somewhere between coral and pink and terracotta — a colour that reads differently depending on the light. In flat grey morning light it almost looks tan. In afternoon sun it glows. On a white board it pops. On a yellow board it disappears into something that just looks right.
It also reads as intentional. There's no mistaking it for a standard fibreglass colour. Someone chose it. That matters for the alt-surf crowd, where boards and setups say something about who you are in the water.
There's a practical reason too. Salmon photographs well. It catches attention in a magazine spread or a feed scroll without dominating the rest of the board. If you ride a board you photograph — or if other people photograph you riding it — colour is a tool you can use intentionally. Salmon happens to be one of the best tools in the kit.
Three boards it's been spotted on
A 9'6" single fin, white resin with a salmon D-fin from our Longboard | Resin | US Box range. The owner sent a photo from somewhere in the south of France. Classic trim machine, one bright spot of colour at the back. Looks like it belongs on a Sixties surf poster.
A 5'6" fish, shaped by a small local label, riding salmon keel fins. The board is pale green. The fins looked deliberately mismatched in the best way. The shaper posted it and we got three enquiries that same day.
A mid-length — 7'8" or so, pulled-in template — with salmon twins from our Twin Fins | Resin | Futures set. Single fin box covered with a plug, just the two sidebites. Skatey, loose, went viral in a small way on a surfing forum. The thread had forty replies and half of them were asking about the fins.
Pairing salmon
A few colour pairings work especially well. Salmon on natural-finish boards reads warm and intentional — the highlight you didn't know you needed. Salmon on white is the obvious pop. High contrast, stays clean over time, photographs sharply. Salmon paired with cream or off-white, in a side-bite plus single setup, tones the colour down without losing its identity.
What doesn't work? Salmon on red. Salmon on orange. The hues fight each other. If your board is in the warm-red family, our ocean blue or turquoise variants contrast cleanly instead. Surfboard fin colour is one of the few visible identifiers a board carries when it's in the water. It's worth thinking about beyond "I just like that one."
The restock
Longboard salmon is back. Twin fin salmon is back. We also have salmon heading into some new templates that haven't shipped before — keel fins and a rake-template longboard version. Those take a few more weeks to arrive but they're in the pipeline.
If you've been waiting: now's the moment. We can't say exactly when the next restock hits after this one. The colour moves fast and we'd rather be honest about that than promise something we can't back up.
Want something else in salmon?
We do custom colour orders. If you want salmon in a size or template we don't currently stock, reach out. The minimum order quantities apply, but if you're a shaper or a shop moving fins at volume, it's worth the conversation. We'll always come back to stock salmon — it's earned its place in the lineup.
Different is fun. And salmon is always fun.